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Pink Elephant Leadership


Fatima Cabral, CEO, Pink Elephant

Fatima Cabral is CEO and co-founder of Pink Elephant. As a very passionate and committed IT professional, she has made many contributions to the IT industry.  Fatima has been a driving force behind the IT Infrastructure Library (ITIL) revolution in North America, the IT best practice framework made popular by Pink Elephant.  The company was responsible for delivering the first ITIL course on the continent in 1997, and to this day is the world’s largest and most prolific creator of IT Service Management education and conferences worldwide.  Fatima’s leadership and strong entrepreneurial spirit has also played a key role in Pink Elephant receiving several awards that reflect corporate leadership excellence and business results. 


David Ratcliffe, President, Pink Elephant

David Ratcliffe is the President of Pink Elephant, an international IT Service Management company that originated in the Netherlands.  David Ratcliffe and Fatima Cabral were the co-founders of Pink Elephant’s North American operations, which opened in 1991. With over 25 years of IT experience, David is considered one of the leading authorities in the area of ITSM. In 1997, David was responsible for developing and delivering the first ITIL Foundations course in North America, and later the same year, the first International IT Service Management Conference.  A regular presenter at conferences around the world, David offers insightful and practical solutions to real life issues in IT management. 


George Spalding, VP, Pink Elephant 

Recently chosen to co-author the ITIL V3 Continual Service Improvement core volume, George is one of North America’s most insightful and engaging IT service management and support experts. In addition to his decade-long commitment to improving the industry, George spent several years as a consultant to the White House on technical presentations and White House conferences. He also coordinated technical presentations for members of the President’s cabinet, the Smithsonian Institute, and the Federal Bureau of Investigation. He currently serves on the HDI International Individual Standards Committee and is a member of the International Who’s Who Historical Society.

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