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David Ratcliffe, President, Pink Elephant

If you're interested in what we're doing here at Pink Elephant, then feel free to post a comment - I'll do my best to respond as quickly as I can.


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    Recent Entries

    Friday, February 24, 2012

    Attending A Conference Is No Cakewalk!

    Just read a note from Pink’s Rich Petti, who was here in Las Vegas delivering a pre-Conference workshop as well as for the Conference itself. Year after year Pinkers comment after the event how much walking they did. Rich says ....

    “Used my iPod NANO to record walking at pre-conf and Pink12. Walked 34 miles in eight days from hotel room, throughout convention center, and back to room! Four of the eight days I was was teaching a class, and walked 8 miles inside the one meeting room.”

    Can’t quite figure out if he’s complaining or grateful for the exercise!


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    Posted by David Ratcliffe on 02/24 at 06:51 PM
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    Thursday, February 23, 2012

    Still Haven’t Had Time To Catch My Breath ....

    ..... after another fantastic experience at our Annual International IT Service Management Conference & Exhibition. By early next week I plan to make a few notes here of my observations and other stories from the Conference, But for now, the rest of this week is being taken up with internal Pink meetings. It’s just so convenient an opportunity to meet with Pinkers who come together from all over the world this week.

    In the meantime, it never fails to amaze me how loyal our customers really are. Especially when it comes to the “Super Faithfull Early Bird” offer for the next Conference. We already have confirmed registrations coming in for the “17th Annual International IT Service Management Conference & Exhibition” - Pink13!

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    Posted by David Ratcliffe on 02/23 at 07:55 AM
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    Tuesday, February 21, 2012

    My Presentation - “4 Rules For Transferring Knowledge Into Results”


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    Posted by David Ratcliffe on 02/21 at 04:32 PM
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    Friday, February 17, 2012

    Watch The 16th ITSM Conference & Exhibition Keynotes LIVE HERE!

    For the first time (it’s only taken us 16 years!) we’ll be streaming the keynote sessions from this year’s Conference live via the web!

    Watch live streaming video from pinklive at

    You can either come back here and watch us, or better still go directly to and you’ll be able to engage in chat. Let us know what you think, maybe even take the opportunity to ask a question of the speaker.

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    Posted by David Ratcliffe on 02/17 at 02:33 PM
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    Wednesday, February 08, 2012

    Are You A “Named Leader” Or “Un-Named Leader”?

    The more I think about the problems we face in IT Service Management (and I’m doing a lot of this thinking right now in preparation for the world’s biggest ITSM Conference coming up just over a week from now!) - it’s People and the way they behave (culture) that we need to pay the most attention to. The other 3 Ps of ITSM are important of course (Products, Partners & Processes) but to put a bit of a critical path spin on this I think People comes first.

    So, focusing on People - it’s no good complaining about the way our staff behave if we aren’t showing some quality leadership. Our named Leaders are People too. And we should look to them for:

    1. What’s the vision for what we need to do?
    2. How are we communicating our goals?
    3. How are we truly empowering each other?

    And while I’m on the subject of “empowering” - this isn’t just telling people “I’m delegating this to you ....” To truly empower you need to supply resources and support.

    If we have “named Leaders” then there’s the implication we also have “un-named Leaders”. To me that’s everyone else. If you’re NOT a manager or senior officer with people reporting to you, there’s still plenty you can do to lead. Leadership, to me, is influencing others to do the right things. So, as long as you’re a positive team player, helping and informing others to do achieve their objectives, and you speak up constructively - then you’re showing leadership qualities. Keep it up!

    Another name for the “named leader” is Designated Leader.

    Another name for “un-named leader” is Self-Empowered Leader.

    Here’s an eloquent blog entry by Jeff Hilimire titled “Leadership is not something you’re given, it’s something you take” that supports my thinking.

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    Posted by David Ratcliffe on 02/08 at 01:32 PM
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    Thursday, February 02, 2012

    The IT Manager Says The Fighter Jet Can’t Take Off

    I just received a wonderful note from my Pinker colleague, Alan McCarthy, who’s based in our UK office. He tells a brief story that begins at the itSMF UK Conference at the end of last year; flashes back to his work experience at British Aerospace in the 1970s; then culminates in referencing “Pink12” - our 16th Annual International ITSM Conference & Exhibition in Las Vegas next month. All in less than 2 pages!

    His story is extremely compelling. It’s about how he observes the same mistakes being made by our ITSM leaders TODAY that were made over 40 years ago in the 1970s. What a depressing thought. Anyway, his examples are spot on. But I won’t steal any of his thunder here - please read his story for yourself.


    So - the challenge is there! Are we going to change, or not? I profess that we need to look to our ITSM Leaders to take responsibility for the problem that Alan describes. Here at Pink the issue of ITSM leadership is a major theme of the research and work we plan to do over the next 12 months and beyond. If you have any thoughts on the strengths & weaknesses of ITSM leadership today, I’d love to hear from you - please post a comment.

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    Posted by David Ratcliffe on 02/02 at 09:11 AM
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