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Tuesday, January 24, 2006

10a. Edição Internacional Anual da Conferência sobre Gerenciamento de Serviços de TI

TORONTO, ON – 24 de Janeiro, 2006 – O entendimento sobre a Sarbanes-Oxley e a preparação para a certificação ISO20000 logo se tornará mais fácil para os líderes de TI de todo mundo que irão participar da 10a. Edição Internacional Anual da Conferência sobre Gerenciamento de Serviços de TI promovida pela Pink Elephant, entre 12 e 15 de Fevereiro próximo, em Las Vegas. 

O tema central desse evento será o ITIL® - Information Technology Infrastructure Library, que tem se tornado a principal abordagem para o eficiente gerenciamento dos serviços de TI. A maioria das 100 sessões planejadas para essa edição irá auxiliar os participantes a entender como implementar de forma bem sucedida esse modelo de melhores práticas de forma integrada e focado no negócio.

Mais do que o “como fazer”, a conferência irá explorar os motivos pelos quais as organizações devem implementar ITIL que vão além da redução de custos e eficiência das operações de TI. A Pink Elephant prevê que, em 2006 o modelo ITIL se destacará como o principal pilar para a sustentação da governança de TI mundialmente. 

Para isso, a Pink Elephant aposta em temas e sessões que irão atrair a atenção dos participantes do evento no que tange a adequação da gestão de TI às exigências regulatórias, como Sarbanes-Oxley, e também quanto à adoção de padrões de qualidade.

Até hoje um número seleto de empresas obteve a certificação BS15000. “Agora, com o lançamento da ISO20000 que está ancorada no modelo ITIL, acreditamos em um movimento ainda maior na adoção de melhores práticas de gestão de TI e na busca pela certificação” afirma Clebert Mattos, Diretor Executivo da Pink Elephant no Brasil.

Baseado nessa tendência de crescimento, a Pink Elephant vem investindo fortemente na capacitação e qualificação da sua equipe, e já conta hoje com importantes referências no mercado brasileiro. “O nosso objetivo é formar uma equipe que atenda aos nossos clientes com a mesma qualidade e excelência que somos conhecidos internacionalmente. Para isso temos investido não apenas na formação, mas também no intercâmbio desses profissionais em projetos internacionais” diz Rodrigo Pementa, Diretor de Serviços da operação no Brasil.

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Posted by Brent Artemchuk on 01/24/06 at 04:30 PM
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Sarbanes-Oxley, IT Governance & ISO 20000 Among Key Topics At 10th Anniversary ITIL Conference

BURLINGTON, ON – January 24, 2006 – Understanding Sarbanes-Oxley and preparing for ISO 20000 certification will soon be made easier for IT leaders from around the world who are attending the 10th Annual International IT Service Management Conference and Exhibition, presented by Pink Elephant from February 12 – 15, 2006 in Las Vegas. 

The underlying theme of this leading industry event is the IT Infrastructure Library (ITIL®), the world’s most credible approach to IT service management.  The majority of the 100 sessions planned for the 10th anniversary conference will help attendees understand how to successfully implement this process-oriented, business focused and fully integrated framework. 

Extending past the ‘how’ of ITIL, the conference will further explore why organizations should implement ITIL for reasons beyond the benefits of improved cost savings and more efficient IT operations.  In 2006, ITIL will emerge as an increasingly formidable framework to support IT governance worldwide.  The conference session, IT Governance, IT Audits & ITIL, will unravel the complexities of Sarbanes-Oxley and its links to ITIL. 

Another ITIL-related development that the conference will address is in the area of IT quality standards.  A select number of organizations have already earned the British Standard 15000 (BS15000) for adopting ITIL best practices.  In 2006, ITIL will become an ISO standard (ISO20000), enabling even more international organizations to earn an IT quality designation.  In The Links Between ITIL, Six Sigma, CoBIT & Other Quality Frameworks, attendees will gain a clearer picture of why quality models and frameworks exist, what the differences are between them, and where ITIL fits in.   

Other sessions coming to this milestone event include:

• New ITIL – The Next Version:  A summary of the work currently underway to update the content of the ITIL books and what IT practitioners can expect in 2006
• The Ten Most Important Things to Consider For Assessing, Selecting & Implementing Tools:  Practical guidance about how to choose a truly ITIL-compatible tool-set
• What Every Business Manager Should Know About Organizational Culture:  Important considerations for creating culture as a source for sustained competitive advantage
• ITIL Focus Groups:  Specially targeted “birds of a feather” discussions for IT professionals in government, finance, pharmaceuticals, utilities, etc. 
• ITIL Case Studies:  Journeys to ITIL process maturity from Bristol Myers-Squibb, Aliant Telecom, Visa USA, and more

In between conference sessions, attendees will be able to visit the exhibition showcase featuring many vendors, including premium sponsors CA and Peregrine.  The 10th Annual International IT Service Management Conference and Exhibition takes place at the Bellagio Hotel in Las Vegas, rated among the world’s top ten hotels. 

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Posted by Brent Artemchuk on 01/24/06 at 02:47 PM
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New PinkVerify Logos Indicate The Level Of A Tool’s ITIL Compatibility

BURLINGTON, ON – January 24, 2006 – Pink Elephant announced the launch of new PinkVerify logos to distinguish between IT service management tool vendors that have achieved either Service Support or Service Support Enhanced certification.  The separate logos are intended to visually identify the PinkVerify status that a toolset has attained after successfully passing a multi-phased assessment and verification process. 

PinkVerify Service Support toolsets demonstrate integrated support for Incident, Problem, Change and Configuration Management.  Building upon these core processes, PinkVerify Service Support Enhanced recognizes toolsets that are verified in at least one of the following three additional processes: Service Level, Availability and Release Management.

Since PinkVerify was introduced in 2000, one logo represented both Service Support and Service Support Enhanced.  Pink Elephant is replacing the original logo in an effort to create an easier way for tool vendors to stand out from an increasingly competitive software market.  Further, many IT practitioners have used PinkVerify to assist in the procurement of software to support specific processes.  Dual logos will more easily facilitate this selection process. 

The Service Support and Service Support Enhanced logos are now available to new and existing PinkVerify vendors.  Existing vendors, already distinguished by certification level on Pink Elephant’s toolsets web page, will be given a six-month transition time to incorporate the new logo on such marketing materials as product packaging, brochures and trade show signage, as the original logo will expire in July 2006. 

PinkVerify is the only independent certification program worldwide that recognizes software that supports specific IT management processes.  All global IT management tool vendors are eligible to qualify for PinkVerify by completing the downloadable self-assessment criteria on Pink Elephant’s website and then contacting Pink Elephant to have an IT Service Manager certified consultant administer the verification. 

In addition to the Service Support and Service Support Enhanced certifications, Pink Elephant also recognizes tool vendors that demonstrate integrated support of either Change and Release Management, or Availability and Capacity Management.  PinkVerify Service Deployment and Service Monitoring, launched in August 2005, are also available.  These two-process certifications each have distinct logos. 

For more information about PinkVerify, please call 1-888-273-7465 or review any of the resources listed below. 

Further reference:

PinkVerify white paper

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Posted by Brent Artemchuk on 01/24/06 at 02:40 PM
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