Friday, January 26, 2007
IT Service Continuity Planning
Continuity planning – flavor of the month or an afterthought? We all know we should do it, but have you? This podcast will identify some of those areas that are easy to miss when you’re planning.
Approximate running time: 7 minutes
Wednesday, January 24, 2007
Higher Learning
I wonder if Harvard needs a mascot?
Inspiration For Oscar Nominated Film Appearing At Pink Elephant’s 11th Annual Conference
BURLINGTON, ON – January 24, 2007 – Christopher Gardner, whose life story is the subject of Oscar nominated film The Pursuit of Happyness, will be appearing as a keynote speaker at Pink Elephant’s 11th Annual International IT Service Management Conference and Exhibition, taking place February 18-21, 2007 at the Venetian Hotel in Las Vegas.
The IT Service Management Conference is the world’s largest event dedicated to IT best practices and attracts thousands of IT practitioners and top software vendors each year. Complementing the presentation roster of international IT directors, top business school professors, service management gurus and Pink Elephant’s own consultants is a provocative set of motivational speakers.
“Mr. Gardner will share his story about faith, entrepreneurship and determination in the face of unimaginable obstacles during our conference’s opening ceremonies, surely setting an uplifting tone for the remainder of this event,” says conference chair George Spalding. “His message is inspiring, especially today, not only to the business community at large but also to each of us as individuals.”
After a series of unfortunate circumstances, Mr. Gardner found himself homeless and the sole guardian to his toddler son. Unwilling to sacrifice his dream of becoming a broker, Gardner started at the bottom of the financial services industry ladder and slowly began pulling himself up.
Today, he is a self-made millionaire and owner of Gardner Rich & Company, an institutional brokerage firm specializing in the execution of debt, equity and derivative products transactions. Mr. Gardner is also a highly sought after speaker, philanthropist, and has been featured on many television news programs, including the CBS Evening News and ABC’s 20/20.
Will Smith’s portrayal of Mr. Gardner in The Pursuit Of Happyness recently earned him an Oscar nomination in the best actor category. The Academy Awards will air live on February 25 at 8:00 pm ET. View The Pursuit Of Happyness movie trailer.
For complete program details, and a full keynote listing that includes a renowned Beatles photographer and the first female to pilot and command an American spacecraft, visit Pink Elephant’s website or listen to a PinkPodcast about the exciting plans for the 11th Annual IT Service Management Conference.
Media Registration
Limited passes are reserved for qualified media, including editorial representatives, freelance writers, web site editors, and news producers from recognized broadcast media. Media attendees receive the following benefits:
• Unlimited access to all conference sessions, keynote presentations, networking events and the exhibitor area
• Onsite interview and photo opportunities with conference presenters (coordination support provided by Pink Elephant)
• A complete delegate package, which includes a CD of all conference sessions
• Audio recordings of all conference presentations (CD delivered 4-6 weeks after the conference)
• Access to the member area of Pink Elephant’s website, containing the latest articles, white papers and PinkPodcasts about ITIL and IT Service Management best practices
To register for a media pass or for more information, please contact: Ann Lamanes at .(JavaScript must be enabled to view this email address) or call 1-888-273-7465, ext. 295.
Friday, January 19, 2007
Employee Compliance: A Key Factor to ITIL Process Success
Employee Compliance refers to developing a proactive management strategy around ensuring that the processes, policies and procedures are actually being followed after they are deployed. Without a planned approach to employee compliance, the deployment and ongoing adherence to defined polices and procedures is a cross your fingers and hope affair.
Approximate Running Time: 11 minutes
ITSM07 Conference Update
With less than four weeks to go, Pink Elephant’s President David Ratcliffe, and VP of Global Events, George Spalding, discuss some of the exciting final touches for the largest ITSM event ever – the 11th Annual International IT Service Management Conference & Exhibition, coming February 18-21, 2007 at the Venetian, Las Vegas.
Approximate Running Time: 12 minutes
The Service Catalog Book
Have you ever stopped to consider that ITIL is a Service Management Framework? Sounds pretty basic and you may be wondering what this obvious statement means. Well consider that if ITIL is a service management framework this means that all of the processes have only one goal: To Plan for, Deliver and Support IT services! This being the case then perhaps the Service Catalog is much more that an a la carte menu or brochure for the business customer. The truth is that the Service Catalog is the foundation for ITIL implementation projects! This topic is the central theme of the upcoming book that Pink is co-authoring with NewScale.
Approximate Running Time: 9 minutes
Thursday, January 18, 2007
Climbing The Great Wall

It’s hard work when you’re just a little elephant. Here I’m being cheered on by Ken Turbitt (BMC) and Rachel Pennings (Pink), but Malcolm Fry (BMC) seems more interested in posing for the camera.
Tuesday, January 16, 2007
Countdown To The Olympics

If you’re really smart and can divide big numbers in your head - then you should be able to work out the date on which this photo was taken! That’s me in the middle with David Ratcliffe (Pink), Malcolm Fry (BMC), Rachel Pennings (Pink), Ken Turbitt (BMC) and Peter Armstrong (BMC).
Monday, January 15, 2007
The Federated Configuration Management Database (CMDB)
The emerging capability of federating data sources is the biggest boon and the largest potential pitfall that has arisen for the discipline and process ITIL calls Configuration Management! On the surface this may appear to be a contradictory statement. However, as is the case with all good intentions, it all comes down to the application. First and foremost, database federation is an absolute must for a successful Configuration Management Database (CMDB) implementation.
Read this latest white paper from Pink Elephant and learn about:
- The definition of CMDB federation
- Three applications of CMDB federation
- Which application of the term is the most appropriate for long-term success
Friday, January 12, 2007
Professor Kotter’s Eight Steps for Leading Change
Designing and building new processes are only part of the IT Service Management (ITSM) puzzle. There is still the challenge of implementing new processes in an organization that is accustomed to working with whatever it has defined as today’s processes. Thus, the challenge comes down to changing behavior and changing not just an individual or a team, but the behavior culture of an organization. So how do you do that? Here at Pink Elephant, we have turned to the eight-step approach espoused by Dr. John Kotter in his book, Leading Change. Take a quick tour of these eight important steps to make a difference in your organization and to help make your next process project a success.
Note: Please be advised that this is an Enhanced PinkPodcast that contains a slide presentation and is best viewed with QuickTime.
Approx. running time: 13 minutes
Thursday, January 11, 2007
Lots Of People In China?

Probably like you, I’d heard there were billions and billions of people in China. Maybe there are and it’s just a very big place - but I had no problem finding plenty of open space for myself.
Monday, January 08, 2007
Pink Elephant Incrementá Al Doble, Sus Cursos A Impartir Durante El 2007
*Comparado con el 2006, se llevaron acabo 28 cursos públicos solamente en México, sin contar los realizados en Latinoamérica, para este 2007, se contarán con 60 cursos contemplando locaciones como Monterrey, Guadalajara y la Ciudad de México, ofreciendo precios competitivos en algunos de los temas a exponer, dando como resultado que PINK ELEPHANT sea la empresa con el modelo de capacitación mas completo sobre ITIL y la Administración de Servicios de TI de México y Latinoamérica.
México. D.F. Enero 08, 2006 - Pink Elephant, compañía líder en Consultoría y Educación en ITIL (Biblioteca de la Infraestructura de las Tecnologías de Información que contiene las mejores prácticas para administrar los servicios de TI), anuncia que debido al éxito que tuvieron los cursos públicos durante 2006, este año incrementarán al cien por ciento su número, temas como: Fundamentos de ITIL para la Administración de Servicios de TI Cobit, Fundamentos, ISO 20000 Fundamentos, Programa de Certificación Service Manager (Curso Gerencial), entre otros forman parte del Modelo de Capacitación desarrollado.
Pink Elephant está comprometido a entregar los programas más completos en contenido de la industria, contamos con una insuperable línea de conferencistas y temas llenos de contenido.
La empresa brinda servicios integrales que consisten en que los expertos de Pink Elephant trabajan y asesoran a los clientes durante los procesos de evaluación, planeación e implementación de ITIL como un habilitador para alinear la tecnología a la estrategia de la empresa.
Pink Elephant ha ayudado a una gran base de clientes en el sector público y privado en el mundo a adoptar con éxito y a un costo razonable las mejores prácticas para la Administración de Servicios de TI apoyados con ITIL®
Dentro de los eventos y cursos que imparte la empresa, destaca la Conferencia Anual de Pink Elephant, que es el evento más grande en Latinoamérica enfocado a la Administración de Servicios de TI y trata las tendencias y problemas actuales de la industria. Este evento es único en su mercado ya que provee a los participantes la oportunidad de, aprender y relacionarse en un ambiente ejecutivo. Cabe mencionar que os cursos están diseñados para gerentes de TI que sean nuevos en ITIL que deseen obtener un nivel más alto de entendimiento de los beneficios estratégicos y puntos clave, así como también para cualquier profesional de TI que este interesado en prepararse en este marco de referencia que es ITIL.
La agenda progresiva y completa de este evento incluye expertos internacionales de la industria así como la experiencia compartida con los asistentes acerca de las mejores implementaciones de ITIL a nivel mundial.
Temas como: Historia y Trayectoria; Revisión de los Conceptos y Procesos Clave de ITIL; Valores y Beneficios Estratégicos; Sesión de Preguntas y Respuestas, Gobernabilidad de TI, ITIL v.3 etc…forman parte del programa que se presentarán en este magno evento.
Pink Elephant realiza una gran cantidad de eventos y cursos cada año, incluyendo sus nuevas Pláticas de Introducción a ITIL sobre los temas de la Administración de Servicios de TI.
Los cursos que se impartirán son:
• Fundamentos de ITIL para la Administración de Servicios de TI (ITIL Essentials)
• COBIT Fundamentos
• Estableciendo y Administrando los Servicios de TI Acorde a las Mejores Prácticas de ITIL.
• Como Definir & Documentar Procesos & Procedimientos Acorde a las Mejores Prácticas de ITIL
• Midiendo, Reportando & Mejorando la Infraestructura de TI Acorde a las Mejores Prácticas de ITIL
• Curso Profesional para la Administración de la Configuración, Cambios y Liberaciones.
• Curso Profesional para la Administración de la Mesa de Servicio, Administración de Incidentes & Problemas
• Curso Profesional para la Administración de Niveles de Servicio & la Administración Financiera
• Taller para la Administración de Cambios
• Taller para la Administración de la Disponibilidad
• Road Map Estratégico para la Administración de Servicios de TI
• Taller Ejecutivo de Introducción a ITIL
• Taller Como crear una CMDB Acorde a las Mejores Prácticas de ITIL
• Programa de Certificación Service Manager (Curso Master)
Beijing Statue

Tiananmen Square is a BIG place, and there’s lots to see around the edges.
Friday, January 05, 2007
Understanding the Release Policy
Do you implement too many changes everyday? Are there conflicts when scheduling changes? Could you have grouped changes into some sort of bundle? If you answered yes to any of these questions, then you need to consider implementing a Release Policy. ITIL describes many types of possible Releases; yet, many organizations still struggle with translating these definitions into reality.
Note: Please be advised that this is an Enhanced PinkPodcast that contains a slide presentation and is best viewed with QuickTime.
Approx. running time: 8 minutes
Thursday, January 04, 2007
On The High Wire
That’s Kirk Weisler and Sandra Simpson teasing me as we head out across the harbour in Singapore on the cable car from the World Trade Centre to Sentosa Island.
