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Troy DuMoulin, VP, Research & Development

Troy is a leading ITIL®, IT Governance & Lean IT authority with a solid and rich background in Executive IT Management consulting. Troy holds the ITIL Service Manager and Expert certifications and has extensive experience in leading IT Service Management (ITSM) programs with a regional and global scope.

He is a frequent speaker at IT Management events and is a contributing author to multiple ITSM and Lean IT books, papers and official ITIL publications including ITIL’s Planning To Implement IT Service Management and Continual Service Improvement.


The Guide

"This blog is dedicated to making sense out of the shifting landscape of IT Management. Just when we thought we had a good handle on managing technology, the job we thought we knew is being threatened by strange acronyms like ITIL, Lean, Agile, DevOps, CMMI, COBIT, ect.. Suddenly the rules have changed and we are not sure why. The goal of this blog is to offer an element of sanity and logic to what can appear to be chaos."

Hitch Hiker's Guide to the Galaxy

"In many of the more relaxed civilizations on the Outer Eastern Rim of the Galaxy, the Hitch Hiker’s Guide has already supplanted the great Encyclopedia Galactic as the standard repository of all knowledge and wisdom, for though it has many omissions and contains much that is apocryphal, or at least wildly inaccurate, it scores over the older more pedestrian work in two important respects.

First, it is slightly cheaper: and secondly it has the words DON’T PANIC inscribed in large friendly letters on its cover."
~Douglas Adams


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IT Service Catalog Examples

Someone recently reminded me that it is always easier to edit than to create from scratch.

So in keeping with the release of our New Book on the importance of the IT Service Catalog I thought the readers of this blog might appreciate some links to examples available on the web.

However, before you go on to navigate the links in search of example service definitions I want to qualify that these links do not necessarily represent the best practices we discuss in our book. That being said they do provide you with a glimpse at some real organizations that are kind enough to put their cookies on the table for all to sample.

University of California, Davis

University of Santa Cruz

State of North Carolina

University of New South Wales


Purdue University

Kentucky Commonwealth

National Institute of Health

University of California at Santa Cruz

Stanford University

Clemson University

The Ohio State University

The University of Texas

MIT Information Services Technology

Griffith University

Victoria University of Wellington

State of Maine

University Of Arizona

University Of Arizona Student Services

New Mexico Dept. Of IT

University of Alaska

University of Virginia

Another Great Site for Service Catalog Examples: HEIT Management

I trust that you find these sites useful

Important Note: Pink has just released an exciting new Online Education Offering Service Catalog Implementation Overview. Receive practical guidance, an online version of our Service Catalog Book and useful templates.


I am rarely happier than when spending entire day programming my computer to perform automatically a task that it would otherwise take me a good ten seconds to do by hand. ~Douglas Adams

Posted by Troy DuMoulin on 02/27 at 02:15 AM
  1. Hey troy,

    who would that “someone” be?  A little credit where credit is due.


    Hope all is well.


    Posted by Anthony Nantes  on  03/01  at  03:52 AM
  2. PS:

    I’d also add this one to the mix:

    (From UC Santa Cruz)

    Posted by Anthony Nantes  on  03/01  at  03:54 AM
  3. Quite Right Anthony

    Folks I want to thank Anthony Nantes who is a Service Management Champion at the University of Melbourne for the gentle prod to post these links.



    Posted by Troy DuMoulin  on  03/01  at  10:29 AM
  4. Note that it’s “Purdue” University… smile
    at least it’s spelled that way on *my* diploma. wink

    Posted by Dave Pickens  on  03/28  at  07:11 PM
  5. Thanks for the catch Dave

    I have updated the post

    Best Regards


    Posted by Troy DuMoulin  on  03/30  at  12:58 PM
  6. Troy,

    From an ITIL Service Manager newbie, thank-you for the links they have come in handy.


    Posted by .(JavaScript must be enabled to view this email address)  on  04/07  at  11:55 AM
  7. Thanks Troy.
    That was a very useful post.

    I am currently working on formalizing the IT Architecture of a client and plan to build the framework around views of the Service Catalogs.

    So these references were just the thing I needed.

    Best regards
    Gautam Sarnaik

    Posted by Gautam  on  04/15  at  06:59 AM
  8. I’ve been collecting these URLs on my delicious links:
    As of this posting, there are about two dozen on the list.

    Posted by .(JavaScript must be enabled to view this email address)  on  11/26  at  04:04 PM
  9. Great blog - Also thought you should know the following three links go to page not found:

    University of New South Wales

    Griffith University

    Kentucky Commonwealth

    Posted by R.L. Spuler  on  07/20  at  04:23 PM
  10. Thanks RL for the notice, can you imagine that they would not let me know of the website updates. smile

    Looks like Griffith has put their service catalog behind an internal portal and the other two site have updated their page address which I have adjusted.



    Posted by .(JavaScript must be enabled to view this email address)  on  07/20  at  09:48 PM
  11. Hey, thanks Troy. These are some handy links for sure. You are always on top of it.

    Posted by Tony  on  01/24  at  10:09 PM
  12. Can someone please share the reasons for tracking Service Versions in the Service Portfolio?  Today we have ‘active’ and ‘retired’, but it would seem valuable to actually track a version number.  Thanks.

    Posted by .(JavaScript must be enabled to view this email address)  on  03/15  at  12:05 PM
  13. Hello Paul

    In my perspective a Service and its level of detail grows throughout its lifecycle.

    A service starts with a a definition of requirement, and the outcomes that it will provide in support of a business goal. (directly or indirectly)

    This is sometimes fleshed out in a business case or ROI evaluation. Both of these sources move forward to flesh out the Service Design Package. (A detailed understanding of the functional and warranty elements of the service).

    These are reflected as attributes in the Service Portfolio. I would think that you will want to have a version attribute for all services along with a Status Attribute describing its state. (Approved, Development, Active, Retire)

    Both would be needed from my perspective.


    Posted by Troy DuMoulin  on  03/17  at  09:39 PM
  14. Hello Troy,

    Bought (and read!) your book, Defining IT Success Through The Service Catalog: A Practical Guide. Congratulations on that book, it really provides for a lot of practical information, and has certainly helped us.

    Now I am looking for a couple of examples for setting up our own Service Catalog. The above list really helps with that, but as we’re an MSP targeted at SMBs we’re also looking for a couple of examples of Service Catalogs that are more suitable for SMBs.

    Do you think you (or anyone) might have some tips or links for us?

    Thanks in advance, best regards,
    Rene Verhagen

    Posted by Rene Verhagen  on  02/20  at  10:50 AM
  15. Hello Rene

    These are the links that I and others have collected over time but there are more being added to the web all the time. Most are from Higher Education of Government Agencies which operate under a full disclosure.

    I am not aware of an example of an MSP catalog but doing a quick search on that concept I googled a couple such as this one from Amdocs


    Posted by Troy DuMoulin  on  02/20  at  11:00 AM
  16. Great advice.

    Posted by .(JavaScript must be enabled to view this email address)  on  01/15  at  11:40 PM
  17. Hey Troy,

    Thanks for the links and advice.

    Appreciate it smile

    Posted by Bets  on  03/08  at  10:12 AM
  18. Many of these service catalogues describe what IT does to provide the service to the business - not the actual service provided to the business. Database and Network are not services unless you’re an Infrastructure as a service provider which the Universities for example are not. .

    Posted by .(JavaScript must be enabled to view this email address)  on  08/17  at  11:26 PM
  19. Stephen, I agree that technologies or domains are not services but resources. The links in this blog are simply a collection of available examples.

    Not all of the examples are good ones.


    Posted by Troy DuMoulin  on  08/19  at  02:32 PM
  20. Hello Troy,

    Very useful information you share about Service Catalog.

    Recently, Im working with IT service catalog definition for an airline company.

    I appreciate if you share some experience, recomendations and/or examples about IT service catalog for these kind of companies.

    Posted by .(JavaScript must be enabled to view this email address)  on  09/17  at  05:53 PM
  21. Hello Claudia, while I do not have a specific example of an Airline company it would only be the Business Application Services which would be unique.

    When it comes to general IT Services there is not that much difference between different vertical. I would recommend looking at Ohio State University’s example or University of California, Davis as both good examples from a structure perspective.


    Posted by Troy DuMoulin  on  09/17  at  09:21 PM
  22. I’m not agreee with the general idea of these examples. You are showing “accounts and passwords” as a “service” but it is only one of the activities performed by IT (the service desk, to be specific).

    A Service Caatalog should show the services provided to the Business, focused on value for it, not SERVICE REQUEST. A Service Catalog is not the same as a “Service Request Catalog” neither “a list of task performed by the IT organization”. It is actually one of the lacks of ITIL.

    It is actually a surprise to find this gap on this website, since i worked with PINK on a ITIL implementation and I learnt this big differences from you guys. come on! smile

    I think the nexte ITIL releases should make a difference when talking about “Service Catalog” and “Service Request Catalog”.

    Posted by .(JavaScript must be enabled to view this email address)  on  12/29  at  01:27 PM
  23. Chris thank you for your comments however I would ask you to please read the comment in the opening paragraph. “However, before you go on to navigate the links in search of example service definitions I want to qualify that these links do not necessarily represent the best practices we discuss in our book.”

    I agree that the Service Catalog should be a description of value outcomes that IT provides to enable the business or its primary service consumer. However, that very same Service Catalog needs to be actionable or else it simply becomes a static web based brochure that now one will care about or use on a daily basis. Without the ability to order off of a business and value based service catalog the website will be rarely visited or used for much of anything practical. If the Service Catalog is only a brochure to enable good conversations about demand and supply you would be better off printing out some marketing brochures a Relationship Manager could use in a customer meeting. The Term Service Catalog vs Request Catalog is something that has been created by the Software Vendors who have a very rudimentary ability and are challenged to enable both concepts in one catalog.

    In short a Service Catalog must be able to present a picture of value but also provide a portal for IT to automate engagement activities with its services.

    In another comment you posted a link to Rob England’s Blog:

    Rob and I know each other well and I believe we see eye to eye on this subject

    You are right at ITIL does not go into much detail on this so that is why we wrote a book on these concepts. For more information on this concept I invite you to listen to the following Blog Post. 

    Practitioner Radio Episode 7 - The IT Service Catalog

    Posted by Troy DuMoulin  on  12/29  at  09:51 PM
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